01
Build with conviction
We build because we believe the thing should exist. Every product direction has to come from a real problem and a clear view of what better looks like.
Parent company of ShopQuery
We build tools for shopping in the real world.
Barika exists to make physical retail easier to navigate, more enjoyable to choose, and more useful for the people who still want to walk into a store and find what they need.
Less guesswork
Help shoppers know where to look before they make the trip.
Better demand data
Give retailers and brands a clearer picture of what people actually want nearby.
More human shopping
Build software that serves the shopper, not only the conversion funnel.
Our first problem is simple: finding the products we need. That moment is what gets someone off the couch and into a store. Not certainty, usually, but a hunch that the store close by might have the thing.
We want to replace that hunch with useful information. What is in stock nearby? What are shoppers looking for but failing to find? How many sales are missed because no one knew the store down the road had the exact product?
Then we build the shopper's side of the experience: a companion that helps you remember products you love, make lists, capture pictures and videos, and know where to look when you are ready to buy.
The goal is not another app optimized to make you browse forever. The goal is shopping that feels more human, backed by the data retailers and brands need to bring better products closer to you.
Guiding principles
We ship from belief, not noise.
There are many things to build. Our job is to choose the work that reflects the world we actually want to live in.
02
Craft is our why
If it is worth doing, it is worth doing well. No half-baked products, no broken flows, no details left untouched by a meticulous human eye.
03
Stay creative, automate the rest
AI can make execution faster, but it cannot replace taste, care, or original thought. We automate what machines can do well so people can make the work special.
Our philosophy
"A retail world that works for you."
Not an endless feed. Not a machine for farming attention. A place to capture what you care about and find it in the world around you.
1
Start with the shopper
The experience should reduce chaos, not create another aisle of things no one asked for.
2
Respect the store
Physical retailers already hold real value. Our products make that value easier to see and act on.
3
Make the data useful
The numbers should help better products show up closer to the people who need them.
Products
The Barika product family.
We are starting with the infrastructure that makes store inventory findable, then building the companion layer that helps shoppers decide where to go.
Live
ShopQuery
Live catalog infrastructure for physical stores. ShopQuery connects retail inventory to WhatsApp, Instagram, Google, and websites so customers can find what is actually available.
Visit ShopQueryIn development
Shopping Companion
A personal shopping assistant for saving products, building lists, capturing inspiration, and finding nearby stores that may carry what you want.
Coming nextResearch
Retail Signals
Demand intelligence that helps brands and retailers understand what shoppers are looking for, where demand is emerging, and which products should be closer.
Exploring Barika LLC
Building toward a less chaotic way to shop.
If you are a retailer, brand, builder, or shopper who believes physical retail deserves better software, we would like to hear from you.